The main image is a mid-shot of a female
student of the college. She is smiling and wearing a 'I Love SMU' shirt which
is all used to create the image of her enjoying herself and enjoying the
college she's at, which may make readers think outs a good college to be at.
The background is presumably of the campus of the college. Its behind the main
image and not in focus so your attention is drawn to the main image more but it
may also be so you go and research the place some more, to see what the campus
really looks like. The background is quite sunny and the student is quite
pretty and blonde which creates an 'all american girl' sort or image which
could be familiar to readers. The colour red is used a lot which has
connotations of passion, which could mean the students are passionate about
their college, and it is also a very eye-catching colour. Overall it creates a
visually pleasant front cover.
The layout is quite simple and
straightforward, with the masthead at the top, the story headlines framing the
main image and the barcode in the bottom corner. This layout doesn't draw focus
away from the main image, which is probably the main selling point of the
magazine
The story headlines are quite attention
grabbing with stories like 'she's 15 & pregnant' and 'avoid sleeping your
way to the top'. These headlines seem rather controversial and not the usual
sort of stories you'd expect to find in a college magazine.
The ideology of this magazine seems to be
emphasising on student happiness and speaking out about controversial issues
that may occur within colleges.
The main image is a mid close-up shot of a female
student laying on the grass, with a lazy sort of smile looking relaxed and
happy. This gives the impression of a relaxed atmosphere at the college. She is
wearing all black which contrasts well against the green of the grass.
The layout is quite organized, with the masthead at
the top of the page slightly to the left, with the inside stories headlines
beneath it and the main story headline taking up the bottom right corner. This
draws the readers attention to the main headline but also focuses attention on
the other stories because its beneath the masthead and readers tend to look at
the masthead first. Most of the text is white which stands out well and is
simple and straightforward which could give the impression that the magazine is
quite an easy read.
The story titles seem typical of what you'd expect
from a college magazine, stories about upcoming events, 'Halloween Party' and
about NUS discounts. Things that may appeal to the target audience which is
primarily students.
The ideology of this magazine seems to be about
showing the relaxed atmosphere of the college.
The main image is a mid-shot of a student in
action, doing practical science work. This is an appropriate image as the
college is a fairly prestigious one and using an action shot could show how
they're serious about their work. The background is a classroom white board
with some sort of science work on which with the lab equipment at the bottom of
the cover adds to the overall effect of making it seem like the reader is
looking into a classroom, watching the student do her practical work. It adds a
sophisticated air to the magazine by including the science equipment which
again captures the high prestige of the college.
The overall colour scheme is quite neutral, with
mainly whites, greys and blacks which adds to the slightly more sophisticated
feel of the magazine. Also, by having the student wear a pink top, which is the
brightest colour on the cover, it draws main focus to image.
The layout is simple with the main story in a
larger font and the other stories off to the side in smaller font. Having the
other stories in green coloured text brings more attention to them.
The masthead is across the top of the page in
simple white text which doesn't steal focus from the main image. The main story
headline is 'Doing Science at Beloit' which is in keeping with the theme of
this issue. Its also the type of story you'd expect to find in a college
magazine, talking about the subjects offered at the college.
The ideology of this magazine seems be showing the
quality of subjects offered with showing a practical lesson in progress.
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